Who said insulation is boring?, 21st July 2014
Thermafleece, the UK’s longest established manufacturer of natural insulation, has taken the bold step to change the way we view the insulation market with the help of brand design agency The Space.
David Thomson, Creative Director at The Space, says “It was a great opportunity to inject some warmth and personality into a brand that is all about keeping you cosy.
Thermafleece are best known for their sheep’s wool insulation but they also produce insulation made from British hemp so their new proposition and branding needed to work across their entire portfolio. We wanted to communicate the benefits of buying into the natural insulation market vs. the traditional fibre glass which is found in most homes across the country”. The Space developed new brand and product logos with the sign off ‘nature’s finest insulation’ calling out the quality of British wool and hemp.
“We advised Thermafleece on a new positioning and overall brand strategy for their range before creating their new logo, strapline, website and a suite of marketing materials to support their network of distributors and online retailers” says David “Their products are the best performing in the market and now they have a bold and distinctive look and feel giving them the edge to the competition”
Mark Lynn, Thermafleece’s managing director praised the agency saying “We’ve always taken great pride in the products we produce but have struggled with how we present ourselves and communicate the benefits of each product to our potential customer base. The Space have transformed how our business is portrayed to consumers, creating a friendlier, more approachable personality and giving our whole brand integrity and cohesion”.
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