Positioning, rebrand and packaging
How do you turn a relatively unknown brand with a great product into a desirable charismatic icon?
Turn up the attitude. Tastefully of course. These are no common or garden dips and desserts, they’re every day favourites fused with some decadent, upmarket flair. They deserve a little respect. So we have coined ‘Posh Food with Attitude’ – a playful and irreverent brand proposition that is inspiring the G’Nosh styling, tone of voice and innovation pipeline, ensuring the deliciously designed packaging demands attention on shelf – rather politely of course.
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