Positioning, rebrand and web design
There was a time when a travel website offering stylish, handpicked destinations as an alternative to the generic mainstream options was a novelty. But not any more, i-escape needed a new angle.
Inspired by their passionate, honest and informative travel reviews, we have reinvented i-escape from the ground up, defining an ownable proposition in a saturated market as ‘a savvy, well informed friend who handpicks extraordinary travel destinations’. This drives a strategy for long term growth, a fresh, sophisticated visual identity and a personality as windswept and interesting as Michael Palin’s.
View all work