Branding, Packaging, Strategy, Communications
Pulsin, the makers of healthy snacks and protein powders asked us to help them with a complete redesign of their branding and packaging.
Their delicious snacks deliver sustained, balanced energy throughout the day and contain only natural ingredients and sugars avoiding the usual sugar highs and lows common with many other products in the sector. So we distilled Pulsin’s essence down to a single phrase: “Embrace the Natural Rhythm of Life”.
We positioned the brand as an innovative, ethical creator of 100% natural products aimed at a growing audience of millenials who seek a more holistic approach to nutrition. We wanted to clearly communicate the brand’s values and to make better sense of the name Pulsin. It also provided a very rich territory for developing an exciting and engaging communications platform.
The new designs feature what we call ‘Rhythmic Roundels’ – concentric circles of ingredient illustrations, and perpetual energy waves ‘pulsing’ out from a central circle containing the brand identity. It's given us a really simple device with which to communicate the product benefits and hints at the geometry of nature as well as astral maps and ancient clocks.
Pulsin's rebrand is the biggest change in their 10 year history. Simon Ashburner, Pulsin MD, says that the rebrand has been transformative for the business as a whole and goes well beyond new packaging design.
“I was confident that The Space Creative’s analytical approach and strong track record of innovative design work would come together to produce an excellent result for Pulsin. Throughout the project they delivered excellent design backed up by robust research on our company and marketplace. The rebrand has truly exceeded all of my expectations!”
The rebrand immediately resulted in new listings in the major supermarkets. We are also developing a launch campaign, including advertising as well as in-store and sampling promotions.
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