The Spice Tailor

Design & Structure

We’ve long been fans of The Spice Tailor’s range of fab curry sauces and Indian chutnis created by celebrity chef Anjum Anand. So we were mightily flattered when she asked us to help her launch a new range of naan breads based on a traditional home-baked tandoor bread recipe.

On researching the category we decided to create a cardboard outer sleeve to protect the bread inside, help the packs stand up and create a point of difference from the bland plastic packaging that dominated the shelves. Our design, which is printed on an unbleached card was kept deliberately clean to create an authentic, deli-like feel and to allow discreet space for Anjum to tell the story of traditional naan breads as well as her recipe inspiration.

A beautiful henna inspired pattern inside the sleeve adds a pop of colour and ties the naan breads back to the existing Spice Tailor ranges.

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  • The Spice Tailor
  • The Spice Tailor