Conscious Chocolate reveals brand new look
Conscious Chocolate is the original vegan, organic, raw chocolate enjoyed throughout the world since 2004. The Space Creative were approached at the end of 2018 to deliver a rebrand as part of the company's growth strategy.
A thoroughly enjoyable concept creation phase ensued which saw us learning all about the mayan god of cacao and delving into Peruvian culture…as well as sampling lots of delicious chocolate of course! We developed a final creative route that brought to life the brand proposition: “chocolate on another level”, with a dreamlike illustration of a grower harvesting cacao with a magical misty mountain backdrop under a canopy of stars.
The Conscious logo was foil blocked to elevate the brand and increase the luxury chocolate cues.
As part of our commitment to sustainable packaging the carton has been made using recycled board, printed with plant-based ink and is fully home compostable, including the plant-based inner wrapper.
The new Conscious bars will be appearing on shelves from Spring 2019.