The Soil Association is a membership charity campaigning for planet-friendly organic food and farming. So they are right in our sweet spot. Following an in-depth engagement and stakeholder program, we helped them review and reshape their brand with a proposition we called 'nourish and flourish'. Engaging with a large and disparate group of highly passionate and earnest people presented a set of challenges which we not only overcame but which produced a unique and forward looking new identity for the Soil Association. We have also created online and above-the-line campaigns for Organic Cotton, Charity Membership and even created lovely packaging designs for their own beer brand!