Repositioning Sheese to appeal to dairy-avoiding foodies. Recently acquired by Saputo.
Branding | Communications | Illustration | Packaging Design | Social Media Content Creation | Experiential Design | Photography
We are honoured that, for its first major relaunch in its long history, Sheese decided to work with us. We’ve created bold and playful packaging design for them which we have rolled out across Sheese’s extensive brand portfolio. Our designs reflect the versatility of each product, encouraging dairy-free seekers to use Sheese to create delicious plant-based dishes.
Made in a vegan creamery on the Isle of Bute – a small and beautiful island nestling off Scotland’s West Coast – Sheese is really going places. They’ve received a glut of awards, listings in the major multiples, and have invested in significant marketing activity.
Sheese’s fun brand name always puts a smile on consumer’s faces so it was important to bring this to life across all touch points. Our communication strategy shaped the brand’s visual and verbal brand identity across social, retail, and experiential campaigns.
Dairy-free cheese traditionally has a poor reputation when it comes to product delivery, but Sheese has managed to crack the winning formula, with its products melting and bubbling as well as having a delicious taste, so it was important to communicate this within our design and campaigns. The result is a joyful brand world that injects some foodie fun into a growing category, as well as vastly improving shelf standout.
"The Space came highly recommended and we have not been disappointed! They took the time to understand the Sheese brand, our history, and future plans and created a new design that we are delighted with. They have the right feel and shelf presence and, most importantly, they have had a great response from buyers and consumers."
— Mark Crichton, Director Bute Island Foods